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The Instructor Hub Blog

The Importance Of Building An Email List

I’ve been asked by some of you why everyone seems to place so much emphasis on building an email list, when many instructors tend to communicate with their clients mainly through social media. When you stop and think about it, however, it makes an awful lot of business sense to prioritise gathering emails.

Say you have thousands of fans on Facebook, or you mainly communicate with your clients via tweets. What if Facebook suddenly decided to radically change its rules, or decided that you were violating their terms in some way, and blocked your page? That has been known to happen. Would you have any alternative means of communicating with all your customers?

At the end of the day, your Facebook page isn’t yours, it’s Facebook’s. If you don’t take the next step and gather email addresses and Facebook makes a big change, you’ll suddenly have nothing to show for all that work you put into building your social media accounts and no way of contacting...

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The Power Of One...

1 Thing Every Day

Doing one thing for your business a day might seem insignificant. But if you were to do one thing for your business every day for a week, that would already be 7 things. In a month, you’d have done 28-31 things, and by the time a year rolls around, you’d have done 365 things in a year. Sure, you might not quite hit that mark (as I sure hope you take a few holidays here and there!), but you’ll easily hit 300. Whether that’s the same thing every day, or different, connected actions with a common goal, just imagine the leaps forward in your business you could take by the end of just one year.

This is a really great way to think about making progress in your business because we often push things that we need to do or think about to one side in the craziness of day to day life, claiming we don’t have time. We can all, however, find 10-20 minutes at some point in our day to dedicate to helping our business grow, and ourselves along with it.

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Is Fear Holding You Back From Creating A Successful Teaching Business?

FEAR : Forget Everything And Run, or Face Everything And Rise?

There’s a quote from Zig Zaglar, who was an American author and motivational speaker, that says ‘Fear has two meanings: Forget Everything And Run or Face Everything and Rise. The choice is yours.’ Now Zig was full of all kinds of brilliant motivational quotes, but this one is particularly relevant for those of us that run our own businesses, as fear often plays a huge part in the decisions we make.

We are, essentially, animals, despite all of the differences we see between ourselves and our fellow members of the animal kingdom, and all of the ways that we perceive ourselves to be special. And we are special, our brains are incredibly complex and we haven’t even begun to scratch the surface of how they operate, but, when it comes down to it, our gut reaction in the face of difficult situations is often a very animalistic one, that of ‘fight or flight’. Our inner caveman makes a split...

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Nine Tips To Turn Your New Starters Into Front Row Customers

One of the most desirable things for any business is to have regular customers who keep coming back. It’s no different for instructors. When you manage to convert your customers into raving fans – or ‘front row customers’ as I call them – then you can usually rely on a certain portion of your class being full week in, week out. This means that you can more accurately predict your income and your marketing needs to appeal to fewer people.

But how do you turn your new starters into front row customers? Here are our top tips:

2. Communicate with them

One of the most important tools in business is good communication. That’s especially the case for instructors who fill classes based on their approachability and the connections they make with their class attendees.

People value communication because it makes them feel acknowledged and heard. If someone texts or emails you to ask about a class, try to send them a response as soon as possible, even if...

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The Power Of No

When was the last time you said no to someone?

If you’re anything like I used to be, the word ‘no’ very rarely passes your lips. As human beings, we tend to have an instinct to want to please other people and do everything we can for them, to the extent that we can actually end up spreading ourselves too thinly.

We don’t even realise how the word ‘no’ could revolutionise our lives. Saying no to things that you’d rather not do or don’t actually need to do gives you time to spend doing what you love rather than what you feel obliged to do. It means you have more energy to put into the things you want to do, and helps you keep track of your real priorities.

When an opportunity comes up or something proposes something to you, saying yes immediately is a reflex, as we’re all programmed to please. So, how can you stop yourself? Here are a few questions you need to ask yourself before you automatically say yes to something:

  1. WHAT DOES...

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15 Productivity Hacks for Busy Instructors

Time.

It slips through our fingers every single day and there is never, never enough of it. Especially when you’re running your own business, there are always a million and one things to do. There are urgent tasks, and then those less urgent things you know you really should get round to doing that end up on your to-do list for weeks, months or years. Procrastination is part of human nature, but that doesn’t mean we can’t kick the habit and learn how to be more productive and manage our time more effectively. All we need is a little helping hand a few fool-proof strategies up our sleeves. 

  1. The To-Do List

A vital part of being productive is finding a style of to-do list that works for you, personally. The traditional pen and paper might be your best friend, or you might found one of the many apps out there to be a perfect fit for the way your mind works. Apps like Trello, Asana, Evernote and Slack all have legions of faithful users, and it’s worth...

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CPD: Why The Learning Should Never Stop

Back in your school days, did you have the impression that once you were done with formal education and had a job you’d no longer have to learn anything? As it turns out, whatever career we choose once we become ‘adults’ (or just start pretending to be adults), we never stop learning.

As an instructor, personal development is a huge deal. There are two strings to this for those of us that teach fitness. The first and the most obvious element is the practical skills that you need to teach. It makes a lot of sense that in order to teach a class you need to attend training sessions yourself to keep your skills on point, and that you might need to learn new things as whatever it is you teach evolves over time. This is all common sense, and most instructors can see that it’s worth their while investing their time and money in improving their practical skills so they can be the best instructor possible. To keep on top of these skills and find out about new...

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Take Back Control

Odds are, the practical side of your business is going well. People are coming along to classes and enjoying them, and you love what you teach. But there’s something marring it all. When you take your attention off the actual physical instruction side of your business and turn it to the admin side, your brain clouds over and the end list to-do lists of admin tasks swim in front of your eyes, make you feel a bit dizzy and totally overwhelmed. 

They say do what you love and you’ll never work a day in your life, but we all know that’s not true. As fitness instructors, we love what we do, or we’d never have got into it in the first place. We love the physical aspect and the parts where we get to interact with some really great people and make a difference to their lives, and for a good reason, it’s great fun! Doing a tax return? Business Admin? Not so much fun, and not a walk in the park for those of us that aren’t blessed with the gift of...

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Building Your Community : The Power Of A Newsletter

When someone says the word newsletter, the old-fashioned, on paper newsletter probably comes to mind. The kind your local parish council used to send out with the ‘news’, like whose cat had got stuck up a tree. Many of us think the newsletter is a bit out of date, but what you might not have realised is that the virtual newsletter actually continues to be a wonderful way of building and maintaining an active and engaged community around your business. These days, the physical newsletter is an increasingly rare beast. A virtual newsletter is normally sent out to a business’ complete email list. Rather than being in a normal email format, with text and attachments, it’s normally divided up into different sections.

The Look

It’s important that your newsletter fits in well with your carefully crafted brand. Your logo should be in pride of place, and the colours that feature on your website should be reflected in your newsletter so no one is in any doubt...

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Creating Your Self-Care Manifesto: 10 Things To Do For Yourself Today

You’re the driving force behind your business and I don’t doubt that you’re also a wonderful mother, friend, daughter or sister, and you probably spend the majority of your time thinking about other people. Whilst putting others first is wonderful, neglecting yourself can ultimately have negative effects on those around you. There’s only so much self-abuse you can stand before you’ll start showing it, so today we’re focusing on self-care.

In order for your instruction business to thrive, you need to be thriving.  It’s time to start thinking of yourself once in a while, and today’s the day to get started.In order for your instruction business to thrive, you need to be thriving.  It’s time to start thinking of yourself once in a while, and today’s the day to get started. Here’s how:

Take a sheet of paper and a pen, and sit yourself down somewhere quietly, where you’re comfortable and won’t be...

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